July 7th, 2010

ITA Software: Startup success with SPINE

by Glenn Hoffman

Congratulations to ITA Software on its $700 million sale to Google! This achievement makes us incredibly proud, because ITA was one of SPINE’s first clients. Together, we developed the user interface for an online flight planning application that would transform the travel industry.
SPINE began working with ITA during the dot-com boom of the late 1990s. [...]

March 9th, 2010

SPINE expands Annual Report department

by Glenn Hoffman

Marketing communications agency responds to recent IPO rebound and demand for greater value in investor communications
STAMFORD, CT—March 9, 2010—Responding to the recent rebound in IPO activity, SPINE marketing communications has expanded its investor communications department. The move is also designed to meet the growing demand among public companies—both new and established—for greater value in their [...]

May 20th, 2008

Welcome to Mindshare

by Glenn Hoffman

Hello,
I am excited to introduce a new line of communication to aid our clients’ pursuit of new and interesting ideas. We call it "Mindshare". It is technically a blog, but I really consider it a channel for staying in touch with clients, friends, and others we have enjoyed meeting.
Our goal with this initiative is to introduce [...]

May 20th, 2008

Make Google work for you

by Glenn Hoffman

Maximizing your web investment with Search Engine Optimization
We’ve all Googled ourselves, some more than others. Perhaps you’ve also Googled your business. But have you ever searched for your company like a potential customer, using only keywords? Was your website high on the list of results?
If your company appears in the top three pages, Congratulations! You [...]

August 22nd, 2007

You can’t manage what you can’t measure

by Glenn Hoffman

In July 2007, SPINE completed its first customer satisfaction survey. We conducted this survey to get a better understanding of the overall service we provide our clients, and to identify opportunities to better meet their needs.
I am pleased to report that SPINE did shine — the vast majority of participants described themselves as “very satisfied [...]