DHL Global Mail
Dimensional Mailers
Cutting through the clutter can be difficult, so we often use dimensional mailers to help the client break through to prospects. For a piece targeting the healthcare industry, we chose a tube-shaped shipping carton that resembled a pill capsule, ensuring it would stand out. We extended this healthcare theme to the container’s contents, including a replica pill bottle filled with candy, bearing a label that advised recipients to “Take Daily for Superior Shipping.” Dimensional mailers often feature a small gift related to the core message in this way. Another example is a piece we developed to target the catalog industry, which contained a free calculator to help prospects tally the shipping costs they could save.