Newgistics provides eCommerce services to some of the world’s biggest retailers and brands. Its leading-edge solutions span the online customer journey—from digital commerce technology to fulfillment, shipping, and returns. The company was acquired by Pitney Bowes in 2017.
Stakeholders:
Prospective Customers
"Why should I trust you with my shipping and returns?"
Each time we updated the messaging and visual language, we then deployed them across marketing touchpoints. When Newgistics first engaged SPINE, our first major task was overhauling the website. Next we created a collateral system and other tools to support the sales team. Over the years, SPINE has worked with Newgistics on countless initiatives to build awareness and generate leads—from direct mail and email campaigns to print and online ads to trade show graphics. We’ve even produced live-action and animated videos posted to the website and YouTube.
"Why should I trust you with my shipping and returns?"
Stakeholders:
Internal
“What does this merger mean for me?”
Newgistics has expanded its service offering primarily through strategic acquisitions. Along the way, SPINE has helped Newgistics ensure its employees understand how the additions fit into the company’s long-term vision. When Newgistics has rolled out new messaging, we’ve developed tools to help team members internalize it to consistently reinforce the brand in all interactions. We’ve also developed graphics for the company’s offices and facilities to help instill the corporate values and culture.