Annual Reports with SPINE
Communicating your performance and vision
Fulfill your SEC requirement and enhance your public image.
Research shows your Annual Report is the most important document you will release—and not just for shareholders. More than a regulatory requirement, it is an essential opportunity to deliver your message to the marketplace. An Annual Report with SPINE serves as a compelling and inspiring tool for branding your message within your overall strategy, both as an investor communication and a marketing piece.
Whether you choose the traditional format, an online version, or a 10-K wrap, we recognize the strategic components involved in producing an outstanding Annual Report. We also understand you have more practical concerns, like budgets and timelines. That’s why we strike an important balance with each Annual Report we develop. SPINE helps you strengthen shareholder confidence and your public image, while offering excellent value and attentive project management.
Recently launched your IPO? Relax.
At Spine, we offer a unique combination of strategic creative design and a keen understanding of corporate communications. Our creative team helps identify your core messages, tell the story of last year’s results, and share your vision for the future, while our project management team guides you through every step of the Annual Report process.
We are especially attuned to the internal issues you face because we have dealt with them ourselves. Our team has worked in marketing and investor communications at public companies, including newly minted IPOs, so we look at every Annual Report from the client perspective. You can be confident your Annual Report will be completed on time, within budget—and to your total satisfaction.
Partner with SPINE for a stress-free Annual Report process.
- While all Annual Reports are different, we generally follow the same structured process for each one. In our experience, it’s proven to be a successful template for working together with our clients:
- Work with SPINE to establish timeline and total budget for your project, including design, photography/ illustration, copywriting, and printing. (Ideally takes place 5 months before your annual meeting.)
- Meet with our strategists, designers, and copywriters to discuss your Annual Report objectives.
- Visualize thematic options that support your communication goals.
- Produce your full Annual Report, including financials, based on the selected theme; information is presented in a way that visually reinforces your major messages.
- Adapt design for online version of your Annual Report (as needed).
- Print and mail your Annual Report (arranged by SPINE); we supervise press run for quality assurance.
- The end result: Your Annual Report is completed on time and within budget, and clearly communicates your message to the marketplace.
See the SPINE difference—view side-by-side comparisons of our clients’ materials, before and after they began working with us. Go >
Check out our interactive presentation of highlights from our Annual Report portfolio. Go >
In addition to Annual Reports, SPINE equips companies with a full range of other marketing communications tools. Go >