Brand Strategy

Launching or repositioning your company or product (or even just refreshing your logo) is an exciting prospect. But successful branding programs begin with a solid foundation of information. Otherwise, decisions are purely subjective. Our process fuses research with our own insight to produce strategic recommendations that guide messaging and visual development. We define core brand attributes and stakeholder interests, and align them with creative solutions to deliver business results.

  • Brand Positioning
  • Corporate/Product Naming
  • Messaging Platforms
  • Taglines
  • Tone of Voice