Spine Expands Annual Report Department

Marketing communications agency responds to recent IPO rebound and demand for greater value in investor communications

Marketing communications agency responds to recent IPO rebound and demand for greater value in investor communications

STAMFORD, CT—March 9, 2010—Responding to the recent rebound in IPO activity, SPINE marketing communications has expanded its investor communications department. The move is also designed to meet the growing demand among public companies—both new and established—for greater value in their Annual Report design and production.

SPINE’s (www.spinellc.com) new team of specialists includes marketing and investor communications experience at public companies. A major reason for the expansion is to provide customized client service to guide newly minted IPOs through the complex process of developing an Annual Report.

“At SPINE, we understand that newly public companies may be intimidated by the Annual Report process,” said Glenn Hoffman, principal of SPINE. “We have assembled an experienced and dedicated team to help companies handle the deadlines and detail-oriented aspects of these projects—especially new IPOs that are navigating the process for the first time.”

Whether companies recently went public or were listed years ago, Hoffman said they share a common goal in this tough economic environment: getting the best possible value. SPINE helps companies meet this objective by developing high-quality Annual Reports—both print and online—at reasonable rates. The agency’s boutique size keeps overhead low while ensuring senior-level talent is assigned to each project.

“We are able to create a compelling Annual Report within a tighter budget than many marketing communications firms because we are a boutique agency,” Hoffman said. “Our clients know they’ll get informed creativity and responsive, attentive account management for their dollar.”

He added that his agency’s relationships with some of the most successful Private Equity firms and hedge funds in the New York metropolitan area illustrate the trust the financial community places in SPINE.

“This provides our clients with a level of confidence that few marketing communications agencies can offer,” Hoffman said.