Investors are a conservative—and often wary—lot. You need to provide every assurance their money is managed wisely. That means being forthright and transparent, and enabling prospects to easily understand you and your offering. It means communicating strength, structure, and control. At the same time, competition for investor dollars has never been fiercer—so you can’t play it too safe. Branding is more important than ever to differentiate your business in this crowded marketplace.